To introduce the new Lexus ES 350 F Sport, agencies GOLIN and Zooppa tapped Michael Medoway to bring authentic user stories to life.

On the choice of Medoway, Dylan Wise, agency producer at Zooppa said: “As soon as we started talking with GOLIN, the first person I thought of was Michael Medoway. Not only does he have the technical skill to pull this off but also the unflinching creative eye necessary to tell these stories. The entire campaign is predicated on the idea that creativity is what drives us. So not only did we need on-screen talent that embodied this, but we needed someone that could transform their story into a visual language that resonated with the idea of movement.”